Introduction In just a few short years, TikTok has gone from being a quirky lip-syncing app to a dominant force in the music industry. Once dismissed by the mainstream, TikTok now commands the attention of major labels, radio programmers, independent artists, and streaming platforms alike. Its influence stretches far beyond short-form videos—it’s fundamentally reshaping how… Continue reading The TikTok Effect: How 15 Seconds Can Make or Break a Music Career